Personal (mobile phone network)

Claro (mobile phone network)

Claro is the largest mobile phone network in the Americas. It is part of the Mexican telecom group América Móvil which is the fifth largest mobile phone network operator in the world, with more than 153 million customers. It serves clients in Brazil, Argentina, Paraguay, Peru, Chile, Honduras, El Salvador, Nicaragua, Guatemala, Puerto Rico, Jamaica and the Dominican Republic.

Brazil

The Claro brand was launched in 2003, in Brazil, by the merger of América Móvil-owned operators ATL (serving the states of Rio de Janeiro and Espírito Santo), BCP (with service in São Paulo metropolitan area, Pernambuco, Alagoas, Ceará, Paraíba, Piauí and Rio Grande do Norte), Americel (operating in Acre, Tocantins, Rondônia, the Brazilian Federal District, Goiás, Mato Grosso, Mato Grosso do Sul), Tess Celular (other areas of São Paulo state) and Claro Digital (serving Rio Grande do Sul).

Claro has expanded its services and now also operates in the states of Bahia, Sergipe, Santa Catarina, Paraná and Minas Gerais. Claro Brazil have services GSM/GPRS/EDGE in 900/1800 MHz, and since November 13, 2007 has 3G UMTS/HSDPA service in the 850 MHz band, and a little portion of 1900 MHz to serve the Pelotas region in Rio Grande do Sul. The brand Claro means "clear", "clearly" and "of course" in Portuguese and Spanish.

Claro Brazil Slogans

  • "Claro. A vida na sua mão." - in Portuguese | "Claro. Life in your hand(s)." - in English
  • Isso tudo é 3G. 3G é Claro." - in Portuguese | "That's all 3G. 3G is Claro." - in English
  • "Claro 3G. O futuro que você sonhou na sua mão." - in Portuguese | "Claro 3G. The future you dreamed about is in your hand(s)." - in English
  • "Escolha." - in Portuguese | "Choose." - in English

Chile

The brand was launched in Chile on August 6, 2006, after the acquisition of Smartcom PCS. Claro Chile have services GSM/GPRS/EDGE in 850/1900 MHz, and since December 2007 has 3G UMTS/HSDPA service in the 850 MHz band.

Claro Chile Slogans

  • "Si hablas Claro. Claro que tienes más." - in Spanish | If you speak Claro (clearly). Claro (of course), you get more." - in English

Ecuador

Also in Ecuador America Movil is present with Conecel, commercially known as Porta. Currently with almost 9 million subscribers, and launching WCDMA Conecel is the country's leading operator.

Guatemala

Claro was launched in Guatemala on September 7th 2006 as a rebranding of the Telgua owned PCS Digital and Alo de PCS brands. As of March 31 2007 Claro in Guatemala had more than 2.5 million suscribers under this brand, with services on CDMA/1XRTT and GSM/GPRS/EDGE wireless technologies.

It's the only provider with license to operate in both 900 and 1900 MHz spectrums. The CDMA network operates only in the 1900 MHz band and the GSM/GPRS/EDGE network operates in both 900 MHz and 1900 MHz.

Claro Guatemala its working to launch the first UMTS/HSDPA network in Guatemala not late from January 2008.

Claro Guatemala Slogans

  • "En toda Guatemala... hablamos Claro." - in Spanish | "In all of Guatemala ... we speak Claro."

Paraguay

Claro was launched in 2008 as a rebranding of CTI Móvil. It competes with international operators like Tigo (Millicom), Personal (Telecom Argentina / Telecom Italia), and VOX (KDDI).

Peru

Claro was launched as a rebranding of TIM.

Claro Peru Slogans

  • "¿Querías más? Claro que tienes más." - in Spanish | "You wanted more? With Claro you get more./Of course, you get more" - in English

Puerto Rico

The Claro brand was launched in Puerto Rico on 18 May 2007 as rebranding the Verizon Wireless trademark. Claro is the wireless arm of Puerto Rico Telephone which serves wireline telephone and data services in the island. The brand was introduced to the wireless segment after the 30 March 2007 acquisition of the telecom by América Móvil.

Claro Puerto Rico is currently the largest mobile networks serving the island, with more than 567,060 customers and the largest national coverage serving the island's 78 municipalities/cities. The first cellular network in the island was introduced by Puerto Rico Telephone during the 1980s. The history goes back to Celulares Telefónica, which operated until 2001 under that brand, when the Verizon Wireless brand was introduced.

The company launched a 3G GSM/UMTS network parallel to the CDMA/EvDO network it operates since 2002. Claro has mobile voice and data services in Puerto Rico's 78 cities and towns and it's coverage is constantly expanding, the company says.

In 1 May 2008, Claro introduced the VideoCall service through its 3G GSM network. The customers are able to make calls using the videocamera of their cellphone, to any other VideoCall user. The service places a new standard of calling in the island -being first introduced by Claro- enabling the users to make dual-sided video calls.

Claro Puerto Rico Slogans

GSM Network Launch Slogans

  • "Tu poder es Claro." - in Spanish | "Your power is Claro." - in English
  • "Tu alcance es Claro." - in Spanish | "Your reach is Claro." - in English
  • "El futuro es Claro." in Spanish | "The future is Claro." - in English
  • "Si quieres más poder, cámbiate a Claro." - in Spanish | "If you want power, switch to Claro." - in English

Company motto:

  • "La red más poderosa habla Claro." - in Spanish | "The most powerful network speaks Claro" - in English
  • Former "Que nada te detenga." - in Spanish | "Let nothing stop you." - in English

Brand transition slogans:

  • "Bienvenido a un mundo mejor." - in Spanish | "Welcome to a better world" - in English
  • "Verizon Wireless la red más poderosa, ahora es Claro." - in Spanish | "Verizon Wireless the most powerful network, is now Claro." - in English

Dominican Republic

The brand was launched in the Dominican Republic in January 31, 2007, after the acquisition of Verizon Dominicana in April 3, 2006.

Claro Dominicana have services over CDMA 1xEV-DO in 800/1900 MHz, GSM/GPRS/EDGE in 850/1900 MHz, and since August 7, 2007 has 3G UMTS/HSDPA service in the 850 MHz band.

Claro Dominican Republic Slogans

  • "Claro que tienes más." - in Spanish | " With Claro you get more."/" Of course, you get more" - in English

Argentina, Paraguay and Uruguay

Claro was launched in Argentina, Paraguay and Uruguay on March 25th 2008 as a rebranding of CTI Móvil. As of March 31 2007 it had more than 12.795 million subscribers under the former brand, with services on CDMA/1XRTT and GSM/GPRS/EDGE wireless technologies. As of March 2008, it has more subscribers than the other companies.

CTI Movil had purchased Hutchison Telecommunications Paraguay S.A. (who operated as Port Hable) in July 2005, to begin serving customers in that country.

It is providing 3G UMTS/HSDPA network to the largest cities in Argentina, Uruguay and Paraguay. They claim to have the best 3G coverage in the region. .

Claro Argentina, Paraguay and Uruguay Slogans

  • "Es simple. Es Claro" - in Spanish | "It's simple. It's Claro." - in English
  • "Claro es internet móvil de alta velocidad." - in Spanish | "Claro is high-speed mobile internet." - in English

Central America

The brand was launched in El Salvador, Honduras and Nicaragua on September 2006 as rebranding PCS Digital, Alo, Personal and Enitel brands.

Claro operates in El Salvador, Honduras and Nicaragua individual GSM/GPRS networks over 1900 MHz licenses.

Claro Honduras plans to launch soon the first UMTS 1900 MHz network in Honduras.

Claro Nicaragua has launched the first UMTS network in Central America, over the 850 MHz spectrum. It's also the first UMTS 850 MHz commercial wireless network in Latin America.

Claro El Salvador Slogans

  • "Cubrimos tus Mementos, Cubrimos tus Lugares, Cubrimos tu Nación, Cubrimos tu Diversión, Cubrimos El Salvador. Siempre estás cubierto con Claro." - in Spanish | "We cover your moments, we cover your places, we cover your nation, we cover your entertainment, we cover El Salvador. You are always covered with Claro." - in English

Claro Honduras Slogans

  • "Hablamos de todo... Hablamos Claro." - in Spanish | "We talk about everything... We talk Claro." - in English

Claro Nicaragua Slogans

  • "Claro. La vida en tus manos." - in Spanish | "Claro. Life in your hands." - in English

External links

Claro's Regional websites

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