A profit for social purpose business model, People-Centered Economic Development was delivered by Terry Hallman as a volunteer for the Clinton re-election campaign committee in 1996. Though itself returning 100% of profit to social purpose, like Catfund it made the case for a wider interpretation, 'at least 50%' of profit being rendered to social purpose in the P-CED paradigm.
P-CED directs profit into international advocacy for peace and social enterprise and was first delivered to Russia in 2000 in the Tomsk Regional Initiative. P-CEDs ongoing activities are that of pioneering a 'Smart Power' approach in the economic development of the Tatars of Crimea and a 'Marshall Plan' against poverty in Ukraine.
P-CED entered the United Kingdom in 2004 where it operates as a software developer to fund its current social project for model homes for disabled children in Ukraine.