A number of the military analysts used by US television have extensive business interests in promoting the administration's views as employees of, or investors in, various military contractors or as lobbyists for such contractors; however, viewers have not been made aware of such ties. Peace activist Colman McCarthy had warned of the potential conflicts of interest many of the same analysts had in a Washington Post op-ed in April 2003.
The analysts were given access to hundreds of private briefings with senior military leaders, including officials with significant influence over budget and contracting matters, taken on official tours to Iraq, and given access to classified intelligence. Some participants claimed that they were instructed not to quote their briefers directly or otherwise describe their contacts with the Pentagon.
The Times article states that: "Some analysts stated that in later interviews that they echoed the Pentagon's talking points, even when they suspected the information was false or inflated." Robert S. Bevelacqua, a critic of the Bush administration, retired Green Beret and former Fox News analyst said, "It was them saying, 'We need to stick our hands up your back and move your mouth for you.", although Bevelacqua himself opposed the War in Iraq during the time he claims to have been briefed by Pentagon officials. Bevelacqua left Fox under undisclosed circumstances shortly after comparing the Israeli invasion of Lebanon to Nazi Germany during World War II.
Katrina vanden Heuvel, editor of the progressive publication The Nation, urged the U.S. Congress to investigate the program, and Free Press launched an online petition also supporting such an investigation.
On 24 April, Dan Rabkin published a rebuttal article in the conservative FrontPage Magazine in which he claimed Barstow's piece was an "anti-military smear masquerading as investigative journalism. Also on 24 April, Rep. Rosa DeLauro (D-Conn.) sent letters to five network executives. Only ABC and CNN have responded so far.
On 6 May, DeLauro sent a letter together with John Dingell (D-Mich.) to Federal Communications Commission Chairman Kevin J. Martin “urging an investigation of the Pentagon’s propaganda program” to determine if the networks or analysts violated federal law. Furthermore, Sens. John Kerry (D-Mass.) and Russ Feingold (D-Wis.) have written to Congress’s investigative arm, the Government Accountability Office (GAO).
On 22 May, the House passed an amendment to the annual military authorization bill that would mandate investigations of the program by both the inspector general’s office at the Defense Department and the GAO. The inspector general's office announced that it would investigate the matter, whereas the GAO announced that it had already begun doing so.