The duo started working together mainly as writers and producers in 1998. Teaming with Roselyn Della Sabina Madison Avenue recorded their first single "Fly" featured Kellie Wolfgram as the vocalist. However, Cheyne sang on the group's breakthrough single "Don't Call Me Baby" because Andy Van Dorsselaer and Roselyn Della Sabina liked her version initially used as the guide track for the intended singer. Van Dorsselaer took the song to the MIDEM Conference leading to the band being signed by Virgin Records in the UK and Sony BMG Music Entertainment for the rest of the world.
"Don't Call Me Baby" proved to be a breakthrough record for Madison Avenue peaking at number two on the Australian charts in 1999. It sold 200,000 singles in Australia, the best singles sales achieved by any Australian act in that country for 1999. The single was released internationally in 2000. In the UK, the single topped the singles charts selling 400,000 copies in that country and the song was a hit throughout Europe. "Don't Call Me Baby" also topped the Billboard dance charts in the US. By this stage, Cheyne was widely established as the public face of the band although Madison Avenue was originally intended to be a collective dance group like C&C Music Factory or Soul II Soul.
The album The Polyester Embassy was released in 2000 and reached the #4 of the Australian album charts. It spawned three other singles as well as "Don't Call Me Baby", namely:
Madison Avenue created controversy at the 14th Annual Aria Awards, when Cheyne acted strangely during her live performance. Halfway through the set, Cheyne beckoned to a backstage crew member to bring her out a glass of water, and then sashayed around on stage with it during parts of the performance, occasionally drinking from it. Her off-key singing and bizarre behaviour led many critics to believe that Cheyne was under the influence of drugs or alcohol. Since the notorious performance, Madison Avenue's visibility in Australia declined significantly, basically signalling the end of the band's career.
Madison Avenue won the Best Dance Artist at the International Dance Awards in 2001 in Miami. Destiny's Child, Madonna, *NSYNC and Britney Spears were also nominated for the award. Madison Avenue broke up in 2003 and Cheyne had married and had a child called Liberty in 2002, and is pursuing a solo career (as of 2004). Andy Van Dorsselaer continues his successful career as a producer in the Australian dance scene.
|Year||Album details||Chart peak positions||Certifications|
| AUS|| UK|
|2000||The Polyester Embassy||4||74|
| AUS|| FRA|| NZ|| NL|| NOR|| SWE|| SWZ|| UK|| U.S.|| U.S. Dance|
|1999||"Don't Call Me Baby"||2||41||1||22||11||47||38||30||88||1||The Polyester Embassy|
|2000||"Don't Call Me Baby" (re-issue)||—||—||—||—||—||—||—||1||—||—|
|"Who the Hell Are You"||1||—||32||—||—||—||—||10||—||1|
|"Everything You Need"||6||—||—||—||—||—||—||33||—||—|