Mel Lastman earned a reputation early on for creating publicity stunts to promote the chain. In the 1960s he went to the arctic to 'sell a refrigerator to an Eskimo'. But always looking for bigger challenges, Lastman entered politics in 1966, getting elected to the North York Board of Control. He would later run for mayor of the city, getting elected in 1972. It was his later attempt for Provincial office in 1975 that resulted in him selling his chain to a consortium. This chain was later closed
Its trademark was ultimately acquired by the large furniture chain The Brick, who allowed it to lapse through lack of use until it expired. In 1991, Blayne Lastman (Mel's son) and several friends re-launched the store, over the objections of his father, who felt the economic climate was unsatisfactory.
The store was soon memorable to most television watchers who saw its commercials, which featured the younger Lastman in a prison suit and a cameo by the elder Lastman (then mayor of the Toronto suburb of North York), and always ended with the line: "Who's better than Bad Boy?...Nooobody!"
While merely a mildly amusing commercial to most of the viewing public, Lastman's move did attract some attention, as he soon received a letter from the White House requesting that he "cease and desist all unauthorized use of the likeness of the President of the United States of America in advertising of commercial services and products".
Lastman refused to stop airing the commercials, and even produced several more, featuring both Waters and a Hillary Clinton impersonator. "Last time I checked," he later said, "this was Canada, not the 51st state."
Competitors of Bad Boy include: