Parle-G or Parle Glucose biscuits are one of the most popular confectionary biscuits in India. Parle-G is one of the oldest brand names in India and is the largest selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl covering the front. Many counterfeit companies have attempted to recreate and sell lower quality products of similar names and virtually identical package design.
The company's punchline is popular among the Indian consumer population, reading G means Genius. The name, "Parle-G", is derived from the name of the Indian rail station, Vile Parle, where the Parle production factory is based.
Spicy New Bites ; the New Generation of Chauhans Has Diversified beyond the Ubiquitous Parle-G Biscuit into Western and Traditional Indian Snacks
May 12, 2013; For more than 80 years, it's been a popular landmark in suburban Mumbai. Ask any shopkeeper in Vile Parle for directions to the...