PROMO! Awards

Winners are judged on criteria such as strategic thinking, brand relevance, creativity, and results. Only Gold-level awards are listed below, while Silver and Bronze are often also awarded.

• Best of Show
• 2004: "Butterflies are FREE!", Capital C for Hallmark Canada
• Best Activity Generating Brand Awareness and Trial
• 2004: "Air Miles Means Music", Takamatsu Group for Air Miles consumer loyalty program
• Best Activity Generating Brand Loyalty
• 2004: "Visa Win What You Buy", M Marketing Services for Visa Canada
• Best Activity Generating Brand Volume
• 2004: "SpongeBob SquarePants is Poppin' Up!", Millennium Inc. for Parmalat (Astro Yo-burst, Black Diamond, Black Diamond Cheestings
• Best Brand-Building
• 2004: "Cold Crew", TrojanOne for BC Dairy
• Best Business-To-Business Category
• 2004: "Unlimited Ideas, Best of Books", Takamatsu Group for Maple Leaf Foodservice
• Best Cause or Charity Marketing Campaign
• 2004: "Purolator/CFL Tackle Hunger", The GEM Group for Purolator Courier
• Best Dealer or Sales Force Activity
• 2004: "Mission Possible", Capital C for Bell TV
• Best Event Marketing Campaign
• 2004: "10K RUNTO", TrojanOne for Nike
• Best Multi-Discipline Campaign
• 2004: "Project Goalie" (Don Cherry beer cans and promotion), Capital C for Molson Canadian
• Best Use of Interactive Media
• Best Retail Account-Specific or Channel Marketing Activity
• 2004: "Butterflies are FREE!", Capital C for Hallmark Canada
• Best Small Budget Campaign
• 2004: "Mother's Day Relax and Renew for Two Sweepstakes", FUSE Marketing Group for Tetley Canada
• Best Sponsorship or Tie-In Campaign
• 2004: "Project Goalie" (Don Cherry beer cans and promotion), Capital C for Molson Canadian
• Best Use of Interactive Media
• 2004: "Reelm@il", B STREET Communications for Cineplex Odeon and "dugg.ca", The Marketing Store for McDonald's Restaurants of Canada Limited
• Most Effective Long-Term Promotion Marketing Campaign
• 2004: "Dove", Ryan Partnership Canada for Dove (a Unilever brand)
• Most Innovative Idea or Concept
• 2004: "Butterflies are FREE!", Capital C for Hallmark Canada