Indigo Books & Music Inc. is a retail chain in Canada. It was created in 1996, and their first store, called Indigo Books, Music & More, was opened in Burlington, Ontario on September 4, 1997. With the aid of Onex Corp., Indigo engaged in a hostile takeover of Chapters Inc., their largest competitor, on August 14, 2001. The founder and CEO of Indigo is Heather Reisman, wife of Gerry Schwartz, majority owner and CEO of Onex.
Originally created as a bookstore, the company now sells books, magazines, CDs, DVDs, gifts, iPods, and toys through its website indigo.ca, and in its stores.
In recent years, Indigo has partnered with Apple and iUniverse publishing. Indigo also manufactures its own brand of products, called IndigoLife. In addition, Indigo created the Indigo Trusted Advisor Program to help consumers make informed decisions when selecting books in categories such as health. This program provides customers access to expert book recommendations from Canada's leading physicians and healthcare professionals. The Trusted Advisor panel is made up of physicians and health professionals who volunteer their time to review books within their area of expertise and to approve those they would feel confident recommending to their patients. Recently, this program was expanded to include geopolitics and the environment with recommendations from authors like David Bach and David Suzuki.
In 2001, Indigo generated controversy by removing Adolf Hitler's Mein Kampf from the shelves. Similarly, the company chose in 2006 not to sell the June issue of Harper's Magazine which featured an article by Art Spiegelman, in which he reprinted and discussed controversial cartoons that had sparked violent demonstrations around the world. Indigo also chose to not distribute the issue of Western Standard which reprinted and discussed those same cartoons.
In 2007, the Indigo Love of Reading Foundation produced a documentary chronicling the issue of funding for books in Canadian elementary schools. The documentary Writing on the Wall recounts the establishment of the foundation, while revealing the current conditions of school libraries and literacy in Canada. To view the documentary click: .