In 2007, Nordfjordeid had a population of 2,645 people. It is approximately 9 hours from Oslo, 6 hours from Bergen, and 3 hours from Ålesund by car. There are many tourist attractions in this area, such as Geirangerfjord and the famous glacier at Briksdalen which attracts numerous international tourists every year. There is also the well known Harpefossen Ski Resort and a thriving professional opera company.
There are many possibilities of fine hiking in the mountains, either north or south, surrounding the village, a hike trail starting near the tunnel going through the south mountain leads to about 900 meters altitude magnificent view over other arms of Nordfjord and splendid area. Nordfjordeid is also the host for Malakoff Rockfestival, where artists such as The School, Bertine Zetlitz, Marit Larsen, Lukestar, Jim Stärk, Animal Alpha, Åge Aleksandersen, Svelekameratane, and Turbonegro have performed.