The company is rated "satisfactory" by the Nebraska Better Business Bureau. The BBB processed a total of 225 complaints about this company in the last 36 months (as of 8/15/08), the standard BBB reporting period. Of the total of 225 complaints closed in 36 months, 72 were closed in the last year. On BizRate.com, a comparison shopping website, the company received 79% positive reviews, 5% neutral reviews, and 16% negative reviews in the past 3 months (as of 8/15/08).
Inc.com, the website for Inc. magazine, lists NetShops as #154 on its "5,000 Fastest Growing Private Companies in America" list, which determines ranking based on revenue growth. NetShops ranked #13 on the same list in 2006. Of all online retail companies, NetShops ranks #5 on Inc.'s list for 2007.
Internet Retailer's Top 500 list places NetShops at #104 based on online gross revenue.
The Greater Omaha Chamber of Commerce named NetShops one of "Omaha's Best Places to Work" in 2005 and 2006. They also awarded NetShops with the "2007 Excellence in Business Award" for local businesses.
NetShops Chairman Doug Nielsen spoke at a recent Internet Retailer conference on the topic of niche retailing. In November 2007, Internet Retailer Magazine named Netshops one of their Top 100 best internet retailers.
NetShops acquired Duluth, Minnesota based Thralow, Inc. stores in 2006, consisting of the ecommerce properties Binoculars.com and Telescopes.com, among others. More recently NetShops acquired GiftBaskets.com to help round out the gift categories represented by their niche stores.
NetShops began in 2002 with a single store, Hammocks.com. Within a few years, about a dozen more stores were added to round out the yard and patio furnishings category that became the foundation of NetShops' initial success. Today NetShops' proprietary ecommerce platform enables the continual development and launching of online stores specializing in a variety of product categories that NetShops recognizes as underserved.
The Chairman of NetShops Inc., Doug Nielsen, is a co-founder of the company with his sister Julie Mahloch and business partner Mark Hasebroock, who is currently serving as Vice-Chairman.
In October 2007 Carter Cast joined NetShops as the new President and CEO. Carter helped found BlueNile.com and most recently held the position of President and CEO of WalMart.com.
Shortly after, in March 2008, NetShops Inc. appointed Ash ElDifrawi as the company's first CMO. Ash was a former Executive at Google.