The Newmarket North Mall opened in 1975. In 1989, Goodman Segar Hogan bought the property and began a two-year, $9 million renovation and expansion project. In 1990, when the renovation was nearly complete, the mall was renamed "Newmarket Fair."
In 2000, Washington, D.C.-based companies Netcenter Partners and Hampton Partners purchased the property on 53 acres and converted it into a business center with supporting retail, personal services and food service amenities. It is located within a Virginia Enterprise Zone and a locally designated technology zone.
Netcenter was fashioned after a similar mall conversion in Tampa, Florida. It offers flexible floor plans, state-of-the-art communications, 24-hour access and retail support amenities. The project is situated on a 52 acre campus with 4,000 parking spaces and can accommodate office space for more than 4,000 workers.