Nescafé is one of the world's top-selling brands of instant coffee, made by Nestlé. It comes in the form of many different products. The name is a portmanteau of the words "Nestlé" and "café". Nestlé's flagship powdered coffee product was introduced in Switzerland on April 1, 1938 after being developed for seven years by Max Morgenthaler and team.
It was called Nescafé in its U.S. TV ads throughout the '50s and '60s, as well as in store packaging. Later, Nestle introduced a new brand in the United States called Taster's Choice, which supplanted Nescafé for many years. In 2003, the company reintroduced the Nescafé brand, and the product is now known as Nescafé Taster's Choice.
In February 2005, the Associated Press reported Nestlé lost a lawsuit and was ordered to pay $15.6 million US to Russell Christoff for using an image of him without his permission on their Taster's Choice label for approximately five years (1998-2003). The $15.6 million judgment was subsequently reversed in its entirety by the California Court of Appeal. (Christoff v. Nestle USA, Inc. (July 24, 2007, B182880) __ Cal.Rptr.3d __ [2007 WL 2111013].)
On October 31, 2007 The California Supreme Court, with a vote of 6-0, granted review.