, also known as media populism
or new populism
, is a cultural and political movement emergent in the early 21st century, especially in Latin American
countries. It is distinct from 20th century populism in that it radically combines, or perhaps redefines, classically opposed left-right political attitudes and incorporates various new electronic media as a means of popular dissemination. In Latin America, this shift has been evidenced by various cross-pollinations of authoritarian or centralized government, populist rhetorical strategies, and, paradoxically, free market economics.
Leaders such as Alberto Fujimori and Carlos Menem in South America and Jon Tester in the United States have been identified as neo-populists.