Musicmaster (software)

Musicmaster (software)

MusicMaster for Windows is customizable music scheduling software used by radio, Internet and television stations.

History

MusicMaster, a product of A-ware Software, Inc., was created in 1983 by Joseph Knapp, an engineer, radio programmer and on-air personality for several stations in Ohio and Wisconsin, United States. Knapp believed that the decision-making process of selecting music for airplay could best be done using computers. In 1983, Knapp began writing a program he called Revolve, meant to improve the rotation of songs for airplay. Previously, music scheduling had been done by hand, as disc jockeys selected a song card from the front of a stack, played the track, and returned the card to the back of the stack to ensure that it was equally rotated with all available songs. With the use of computers, better decisions could be made based on a set of programmable rules. For instance, the rule of artist separation would ensure that two songs by the same artist needed to be separated by a given amount of time.

After selling the first copy of MusicMaster to WCXI-FM/Detroit, Knapp rewrote the program for the Radio Shack TRS-80 and then for the IBM personal computer. In 1985, it was licensed for distribution by Tapscan and sold as MusicScan. When a bitter legal dispute ended A-ware's relationship with Tapscan in 1994, Knapp formed his own company and distributed the program as MusicMaster. To keep up with global trends, A-ware Software redesigned the software for Microsoft Windows in 2001. Users are able to use Microsoft Office products such as Word and Excel to copy, paste and share MusicMaster data.

Overview

The heart of MusicMaster is a music database, which is custom built to the users exact specifications . This database can include information such as song title, artist, trivia, and any other information the user needs to identify each song. The users can also add attributes to each song to identify the type, era, tempo, mood and other factors that will be used by MusicMaster to control the flow, balance and mix of the scheduled playlists using scheduling rules. The user creates rules based on these attributes using MusicMaster's Rule Tree system.

The user assigns the songs to any number of different categories. These Categories are then requested in specific times and patterns throughout the day using any number of Format Clocks. The Categories allow some songs to rotate, or repeat, more often than others in the library. Usually, the newer and more popular songs are heard more often, while the older established hits are heard less frequently.

In addition to scheduling rules, MusicMaster also offers an Optimum Goal Scheduling system that selects the best possible song based on a combination of weighted scores. These scores are a measure of the variance from the calculated ideal music rotation as indicated by the rotational mathematics of the music library and Format Clock assignments. The song closest to "perfect" is the one selected for airplay in each position on the playlist.

MusicMaster automatically generates the best possible mix of music that never repeats exactly the same way twice. Users can export the MusicMaster playlists to files that are compatible with most radio and television automation systems, such as Google automation , as well as many popular media players.

The balance and rotation of non-music elements, such as jingles and sweepers, are also controlled by MusicMaster. Users can automatically match sweepers and jingles to specific song attributes such as artist, tempo, or genre.

MusicMaster also offers a Nexus Server that allows third-party developers to directly access and update the MusicMaster scheduling intelligence, database, and playlists through their own software systems for real-time synchronization of data . Broadcast software products such as traffic and billing, research analysis and web services may use the Nexus Server to interact directly with a MusicMaster database.

Distribution

Purchase and lease options are both available, with individualized cost based on the user's needs. An Enterprise option, provided at no additional charge, lets users maintain and schedule an unlimited number of "child" streams or channels from one installation of MusicMaster and a single centralized master database. Each "child" stream may be custom designed with unique clocks, format-specific rules, custom attribute coding and database structures. The master database may also be maintained in database platforms such as SQL or Oracle. Multi-station conflict protection can prevent the same song from playing at the same time across multiple channels.

Clientele

MusicMaster is currently generating schedules for radio stations all over the world, as well as music television networks, satellite broadcasters, and cable television channels, Internet streams, syndicated programs, restaurants and nightclubs .

Clients include: ABC Radio, CBS Radio, Sirius Satellite Radio, Clear Channel, Saga Communications, Inc., MTV Networks, Lincoln Financial Media, Jones Music Programming, and many more across the globe .

Company

MusicMaster is a product of A-ware Software, Inc., The main office is located in Brookfield, Wisconsin, United States of America . For global distribution and support, A-ware Software is affiliated with companies in Germany , Australia , Latin America and Canada .

References

External links

Search another word or see Musicmaster (software)on Dictionary | Thesaurus |Spanish
Copyright © 2014 Dictionary.com, LLC. All rights reserved.
  • Please Login or Sign Up to use the Recent Searches feature
FAVORITES
RECENT

;