It was only released on 7" vinyl perhaps to cater the growing number of indie fans choosing vinyl over digital sound, and the release came also with a free gift of 6 postcards depicting Morden, in south-west London, the home town of the band's members.
The postcards given out are pictures all featured in the music video.
The lyrics describe Morden as a stereotypical average town in the United Kingdom with a conformist atmosphere. It also includes references to crime, shops and the general "nothing to do" attitude that faces many young people in major urban areas which is clearly portrayed in the video.