Moi-même-Moitié is the Gothic Lolita fashion label of Mana, the former co-founder and guitarist of the Visual Kei band Malice Mizer. It was founded in 1999 and features the specific styles of Elegant Gothic Lolita, which blends the innocence and cuteness of the Lolita fashion with the darkness and mystery of Gothic fashion, and Elegant Gothic Aristocrat.
The label's name is a portmanteau of the French words "moi-même" (myself) and "moitié" (half), although the expression "moi-même-moitié" does not exist in French.
Moi-même-Moitié's clothing is characterised by the use customised materials and couture-like construction. The brand's logo is a candle stick, which often appears as a design detail, for example as embroidery or on buttons, lace and jewellery. Other frequently used motifs are crosses, roses (with thorns), Gothic architecture and bat wings. The designs are most commonly black, white, grey and deep blue. Lace is also sometimes used.
Moi-même-Moitié has branches in Tokyo and Hiroshima and also offers online ordering for both domestic and international customers.