First airing in 1994 it was the first radio station to gain a permanent licence to broadcast from Aylesbury. The launch slogan was 'Bucks Best Music' but the station now uses the strapline "Your Town, Your Station".
Originally an independent, it was solely owned by local group Bucks Broadcasting Ltd. The original Chairman of Mix 96 was Richard Morris-Adams, MD was Mark Flanagan, PC was Keri Jones and Sales Director Erika Sorby-Firth.
The group invested in a number of stations up and down the UK including FM 102 The Bear, in Stratford-upon-Avon, 107.7 The Wolf in Wolverhampton, Arrow FM in Hastings and Surf 107 in Brighton.
Fox FM increased their shareholding in Bucks Broadcasting, and were themselves wholly acquired by Capital Radio plc, leading the company to become part of Capital until they were divested to Radio Investments (later known as The Local Radio Company).
Its playlist, although contemporary, tends to lean towards older songs than current bestsellers. Current presenters include Matt Faulkner, Nathan Cooper, Fiona Faulkner, Nick Wilkins, Tom Stoud, Tom Clare and Lianna Lawrence. The station now uses TLRC networked programmes alongside locally generated material. The station also featured a breakfast show hosted by Chris Blumer and Jeff "Scouser" Nolan in the past.