Chinn recalled:
We decided to meet someone who was making hit records instead of going round to publishers’ offices and playing our songs to people who didn’t know what they were talking about. I got hold of Mickie’s home number because I thought a secretary might block the call at the office. His wife, Chris, put him on and I said, ‘We write hits and it would be great to meet up.’ Mickie said, ‘Okay, 11.30 tomorrow morning.’ We played him some songs, all of which he didn’t like, until the last one which was "Tom Tom Turnaround". He gave it to New World and it was a Top 5 record.
Interviews with bands suggest Chapman was the more energetic and creative of the pair and the more flamboyant and outspoken. He exerted a tight grip on the output of the bands whose works he produced, determining the content of all albums. Some resented the level of control: The Sweet, whose interests lay in heavy rock, chafed at the teenybopper material Chapman gave them to perform, finally balking at some songs and seeking success on their own; Chapman would later make the curious decision of offering "Some Girls" to Blondie; the song was eventually given to featherweight popsters Racey instead. Deborah Harry has referred to Chapman as a dictator, and for the photo shoot for one magazine interview he insisted on dressing up as US wartime General George S. Patton, Jr.
The pair continued to write hits, including Exile’s "Kiss You All Over" (1978) and Toni Basil’s "Mickey" (1981, a reworked version of "Kitty", a song they had written for Racey in 1980). The pair formed the Dreamland record label in 1979. It folded after two years.
He told the band bluntly he would make them a hit record and he was right: Parallel Lines turned the band into an international success and became arguably the pinnacle of his own career. The Parallel Lines session lasted three months. Singer Deborah Harry was struck by the intensity of Chapman’s working methods. She said:
It was diametrically opposite from working with (former producer) Richard Gottehrer. He's very laid back and Mike is a real hot chili pepper and very energetic and enthusiastic. Mike would strive for the technically impeccable take so we would do take after take whereas Richard always went for the inspired take.Keyboardist Jimmy Destri recalled:
He was a very good producer, a very good producer. He wasn't very technical, but he was very organic and he was a very good mixer on his own too. I mean he knew the console like nobody else I've ever seen. He would say things like ‘Jimmy, if you shut out the lights, I'll be able to EQ by ear’ without even looking at the console! He taught me a lot about making records, that's what Mike did. And he was another member of the band at that point, and he was just like in there with us. And from Parallel Lines and onwards, Mike was integral, he was really integral as we couldn't go in the studio without him. As far as the recording process of those albums, we all learned a lot from Mike.Employing the same skills he had applied to records by Smokie and Nick Gilder, Chapman produced a more polished guitar and keyboard sound than the band had ever achieved, topped with layered vocals. The focal point of the album, and the breakthrough single, was Heart of Glass. The source of its driving disco beat is a matter of contention: Chapman claimed he had created the sound after the band had presented it as a slower, reggae-style song; band members insist it had always been known as their “disco song” and that they had arrived at the sound by combining the influences of Kraftwerk and Saturday Night Fever.
Chapman relished the praise heaped on his work on Parallel Lines, commenting soon after its release:
There's loads of hits, it's a great album, but who gives a fuck. It's easy, you see. When we go into the studio, we go in and make hit records, and it just happens. We don't think about it. If you're going to be in the music business, you gotta make hit records. If you can't make hit records, you should fuck off and go chop meat somewhere.
notes that in November 1978, 13 record companies were engaged in a fierce bidding war for the band’s services, with Capitol Records finally signing the band. Producers clamoured to offer their services and even Phil Spector was anxious to participate.
The website says:
Chapman read an article in the LA Times which identified the producers the band most wanted to work with. His name wasn’t on the list. Sensing a blockbuster, Chapman convinced the band to allow him to produce and signed on. With a team now firmly in place, The Knack and Chapman entered the studio, eager to capture the energy of their live performances. While artists such as The Eagles and Fleetwood Mac were spending more than a year and a million dollars to produce an album, Get The Knack was recorded in just 11 days for a miserly $17,000. The Knack performed the songs "live" with minimal overdubs. Chapman basically hit the record button and let the band play.The album hit No.1 in the US and sold millions around the world. Its follow-up, ...But the Little Girls Understand, was less successful. Featuring a producer credit as "Commander Chapman" and liner notes in which Chapman boasted, "This record is very dear to me and my bank manager", it prompted a bitter falling-out between band and producer. Chapman claimed the album cost him his reputation. In the book Off the Record, Chapman said he and the band made the second album under the heady impression that they could do no wrong. He accused singer and guitarist Doug Fieger of being deluded with notions he was Jim Morrison or Buddy Holly ... "there was nothing he could do that wouldn't work". Fieger, in a 1994 interview,
responded: "Mike Chapman is one of the bigger assholes that you'll ever meet on the planet. Unfortunately, Mike Chapman was not in any psychological or physical shape to produce that second album when we really needed a producer."
Chapman hunches over the console into the wee hours. People are pressed flat against the back wall by his playback volume. Gallons of Jose Cuervo Gold are consumed... Finally, the basic tracks wind down, and we move a block down the Strip to Studio B. The move marks the Home Stretch; the vocals, overdubs and finally the orchestral horns and what have you. Here is Mike Chapman's little Magic Room. The control room is filled with a gigantic blue console that's hooked up to computers, satellites and atomic submarines off the coast of Maine. Here the songs get the 'chrome' put on.Others who have worked with Chapman also speak with awe at the volume levels of music in the studio as he worked. Engineer Lenise Bent observed: "The UREI Time Align speakers had these little red and green fuses and we blew boxes of them. I used to wear headphones, not plugged into anything."
Producer-engineer William Wittman (Cyndi Lauper, Joan Osborne, The Hooters) commented:
I can tell you (a) Mike wrote virtually everything no matter what the labels say and (b) he produced the records as well, without Nicky Chinn. Mike is incredibly patient and detail oriented. It might take all day to get guitar 8th notes perfect, but he took as long as it took. If it bothered him it bothered him. And when it was right to him it was right. He knew what he wanted, he wasn't ever waffly. But he set a high bar. Also he listens loud. We mixed one record at United Western in L.A., and they had UREI 813's in there at that time... and we blew I think 13 15" woofers in those things in two weeks. Mike is an incredible songwriter and singer and that's his greatest strength. And he loves hit records.
… although later songs including those for Smokie such as "Living Next Door to Alice" injected a much more thoughtful, emotional tone …
In a 2002 interview with The Guardian, Chapman reflected that writing hit songs was an art to which many aspired but few achieved: "It's always a gamble. We'd written something like eight top 10 hits for Sweet when we heard that they'd entered the studio to record their own songs. After that, it was over for them. The bottom line is this -- writing songs might be easy to do, but it's incredibly hard to do well."
In 2006 he wrote "Back to the Drive", the title track for a new Suzi Quatro album. In the liner notes Quatro thanks Chapman "for providing the title track and overseeing the entire project".
In 2007 Chapman began working with the Los Angeles rock band The Automatic Music Explosion. The band's lead singer, Matt Starr, flew across the country to Chapman's East Coast home in an attempt to meet the producer. The bold move worked, with Chapman flying to Los Angeles a month later to see the band perform live and ultimately agreeing to produce their first album. After seeing the band perform Chapman commented, "I have never seen anything like them in my life".
In January 2008 Chapman produced the forthcoming single "Spin It" with The Neighborhood Bullys.