MessageWords refers to a Public Relations strategy where online advertising networks are used to distribute messages instead of ads. Where Google's "AdWords" and Yahoo's "Sponsored Search" products are used to sell products, MessageWords are used to convey ideas, define choices and change minds.

Like online ads, MessageWords can appear in response to search queries as well as alongside editorial content like online newspapers, blogs, and web-based email systems such as Gmail..

Online Reputation Management

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