Match magazine

Match (magazine)

Match is a British football magazine aimed at the teenage and pre-teenage market. First published in 1979, the magazine is issued weekly, with the exception of Christmas week, when a double issue remains in the shops for a fortnight. The magazine includes interviews, features and quizzes about teams and players in the English Premier League, La Liga, Serie A and international football.

History

Match magazine was launched in September 1979, at a cover price of 25p. The original editorial team was headed by editor Mel Bagnall and subsequent editor Paul Stratton. Kevin Keegan and Glenn Hoddle were among its regular columnists in the early years of publication. David Platt became a regular columnist after the 1990 World Cup.

On its launch in 1979, the magazine initially failed to catch the dominant circulation of its main weekly football rival, Shoot. In the mid 1990s, under editor Chris Hunt, it overtook Shoot to become the biggest selling football title in Britain, with its weekly sales peaking at 242,000 during this period. This not only marked the highest point in the magazine's sales history, but the high watermark of the British football magazine market in the 1990s. During this period, many of its rival titles either closed or, in the case of Shoot, changed frequency to monthly, leaving Match to enjoy its position as the only remaining weekly football magazine in the marketplace. It remains the biggest selling football magazine in the UK and, in the second half of 2007, the average weekly circulation stood at 113,049. In February 2008 it became apparent that Match would face fresh circulation challenges when it was announced that the BBC would once again be launching Match Of The Day magazine into the weekly football marketplace and Shoot declared their intention to return to weekly publication.

A number of football journalists have started their careers at Match, including Mark Irwin of The Sun, Hugh Sleight of FourFourTwo and Paul Smith of The Sunday Mirror.

For the beginning of the 2007/08 season Match changed the logo and look of the magazine.

References

External links

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