It exports above 87% of its production into 80 countries worldwide. It does not produce only tires, but also associated and similar products and services. It has several trading companies and a network of shops. The largest export customers are the USA, UK, Germany, and the GUS states.
Recently, Matador diversified its line of operations and now also produces conveyor belts, automotive parts and machinery.
Matador Bratislava was founded in 1905 (till 1911 known as the "Matador - Gummi und Balata Werke") involved mainly in the production of rubber hoses and belts in its new facilities in Petržalka, a district of Bratislava. Since 1925, it has produced tires (the first tires producer in former Czechoslovakia). Its tires were mounted to all famous Czechoslovak automobiles of the 1930s, thus contributing in co-operation with the brands Škoda, Tatra, Aero and others to the development of automotive industry in Central Europe. The firm was nationalized in 1946 and privatized in 1995. Its trade name has been Matadorex, a.s. since the privatization.
Matador in Púchov itself was established as a "national enterprise" (since 1988 "state-owned enterprise") for tire production in 1947. Production started in 1950. It was called "Gumárne 1. mája" at that time and sold its products under the trademark Barum. Gradually it expanded its production and became the monopoly producer of air tubes (since 1962) and the main producer of rubber conveyer belts (since 1955) in Czechoslovakia. It also started to produce various truck radial tires in the 1970s etc. The company has founded its own R&D center in 1987 (now "Vipo") and provided technical assistance for the construction of rubber works in India, Indonesia, Ethiopia, Cambodia, Burma, Syria, Turkey, Iran and Yugoslavia. In 1991 in was turned into a joint-stock company and privatization took place 1992-1994. The trademark of the products of the company was changed to Matador and the firm's name was changed to Gumárne Barum in 1991 and to Matador in 1993.
The joint venture "Continental Matador" for the production of truck tires was established in Púchov in September 1998.