Master-McNeil, Inc. is a naming firm that focuses on naming products, companies, and brands. The Berkeley, California firm was founded in 1988 by SB Master and is one of the four original naming firms in the world.

Specifically, Master-McNeil’s naming process includes the following: linguistic analysis, trademark searching, and often, domain name acquisition . In addition, the firm has experience in developing naming architecture (also referred to as brand architecture), for clients such as Cisco Systems and Sun Microsystems.



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