MDF or Market Development funds are monetary funds given by a manufacturer's sales or marketing department to help a partner/reseller/distributor sell its products or to market the manufacturer's brand.
Similar to but different than "coop budgets" or "cooperative budgets".
MDF funds are disbursed based on the execution of a marketing plan agreed-to between the partner and the manufacturer.
Coop funds are paid as a percentage of revenue realised by the partner concerning manufacturer's products. The recipient of funds can be a reseller or a distributor (wholesaler).
The percentage or amount vary according business or products. Typical amounts are 1 - 1.5% of sales of product.
Benchmark report: sales incentive programs. (survey of market developement funds, spiff payments and co-op advertising used by software publishers and resellers)
Jun 22, 1990; BENCHMARK REPORT: SALES INCENTIVE PROGRAMS For years, software companies have relied on a variety of sales incentive...
The million-dollar product launch. (advice from Bruce Fredrickson of Channel Tactics on the costs involved in product launching)
Jun 28, 1994; What does it cost to launch a major retail product these days? The answer, says channel strategist Bruce Fredrickson, largely...
Aiding clients is a growth business; Marketing Bridge's software has found a niche, helping both tiny start-ups and huge corporations.(BUSINESS INSIDER)
Sep 21, 2009; Byline: TODD NELSON Special to the Star Tribune Helping companies boost sales and cut costs could be a road map to growth for...