In 1972, Martino opened a pilot auto painting center Wilmington, Delaware. He chose the name MAACO (Martino, Anthony A. and Co.) to instill confidence in potential franchisees who knew of AAMCO’s success. The new company grew quickly, with close to 200 franchises open in less than five years.
Through the 1980s and 1990s, the company ran a television and radio add campaign featuring the slogan "Uh oh, better get Maaco".
Since 1972, Maaco has repaired some 16.5 million vehicles. The company currently has 475 bodyshop locations across North America. Maaco has trademarked the term North America’s Bodyshop. The franchises provide auto paint and auto body repair services for over 650,000 vehicles a year, more than any other paint and body repairer. Production systems and bulk buying arrangements allow franchises to charge less than independent shops and dealerships.
The Maaco single-source fleet repair system’s cost metrics and centralized billing target fleets, leasers, accident management companies and government agencies. Clients include Aramark, DHL, Enterprise Car Rental and the United States Postal Service.
The King of Prussia, Pennsylvania, based franchisor certifies stores that meet its quality, uniform national identity and other requirements. More than 200 centers are certified, with the rest expected to undergo and pass inspection by mid-2009.
For an old auto paint, the company says painting the entire car often increases resale value. For a newer car with a good paint surface, it says, resale value is better maintained by repairing only the damaged areas and matching them to the existing surface.