Lobão is better known in Brazil for his 1980s hits, specially "Me Chama". His most famous album is Ronaldo Foi Pra Guerra.
Lobão has a reputation for having little inhibition in expressing his opinions bluntly and publicly criticising fellow musicians, which led to a notable number of controversies and enmities.
His best-known recent controversy is a break-up with the record industry. Claiming that all major labels are conspiring to deceive their own artists (by underreporting sales and using piracy as a scapegoat), he set an independent distribution plan to sell music CDs on newsstands and the Internet.
Thus far, this endeavor has been very successful: his recent albums sold well and were critically acclaimed. He also created a magazine, Outracoisa (literally: "Somethingelse" or "Anotherthing"), which comes bundled with a music CD of independent artists.