In November 2004, he joined Yahoo! to run Yahoo! Media Group, the company's content division. Braun's tenure at Yahoo had its ups and downs, with questions arising more than once as to what Yahoo's original content strategy was going to be. He initiated discussions with Mark Burnett for a revival of an ABC Television pilot The Runner, which was ultimately scrapped. He was also credited with the creation of The 9, a now defunct online entertainment show.. Braun's departure from Yahoo! was announced in December 2006.
Recently, Braun partnered with former Fox network executive Gail Berman to form the independent production company BermanBraun. In March 2007, BermanBraun entered into a strategic alliance with NBC to create television programming for which NBC would have a first look. In July 2007, BermanBraun entered into a strategic alliance with Pepsi to create original online programming for which Pepsi would have a first look to sponsor. In December 2007, BermanBraun partnered with producer Thom Beers to exclusively schedule a two hour block of unscripted "docudrama" programming for NBC.
ABC line dance.(In The Loop)(Steve McPherson the frontrunner in replacing former ABC Television Group Chairman Lloyd Braun)(Brief Article)
Apr 19, 2004; While nothing is settled yet at ABC, Touchstone Television chief Steve McPherson (below) is looking like a strong contender to...
Television does television very well.(Lloyd Braun of Yahoo Media Group talks about television programs transmission over the net)(Brief Article)
Aug 13, 2005; "If you try to do television on a PC you will fail, because television does television very wellLloyd Braun, head of Yahoo Media...