Some businesses choose to "trade through" a liquidity crisis in the hope of finding additional cash flow needed to survive the temporary crisis. This often involves delaying payment of creditors, issuing bonds, making additional loans, selling assets, and encouraging more prompt payment from customers. Continuing to trade through a liquidity crisis in circumstances where the underlying business is not viable (or where the market itself is experiencing a prolonged recession or credit crunch) will only delay the inevitable bankruptcy and result in further losses.
When a liquidity crisis occurs, it is vital that the stakeholders accurately and objectively assess whether the business is viable and ultimately can succeed with the injection of further cash to stave off insolvency, or whether it is incapable of surviving long term in the current market. The financier or bank lender is often the ultimate arbiter of whether a business survives a liquidity crisis or not.
The decision whether to "trade through" a liquidity crisis or declare bankruptcy is quite possibly the most difficult and complex decision any business leader can face.