The Lingerie Bowl is a Super Bowl halftime alternative special that airs worldwide reaching millions of viewers. The halftime extravaganza features a game of full-contact American football with some of America's most attractive and athletic female models as players. It first aired during Super Bowl XXXVIII in 2004 and since has become part of Super Bowl Sunday festivities for millions annually. It has been sponsored by the American automobile manufacturer Dodge, Miller Brewing, Vivendi Games, Universal Pictures and many more American advertisers. Many celebrities and former NFL greats have appeared in past Lingerie Bowls including model/actress Jenny McCarthy, Hall of Famer Lawrence Taylor, Former Chicago Bears All-Pro Quarterback Jim McMahon, Hall of Fame Running Back Eric Dickerson, POP Icon Dennis Rodman, Models Traci Bingham, Angie Everhart, Cindy Margolis, Kylie Bax, Willa Ford and Ryan Starr. The players in the game wear shorts, a sports bra and some protective gear. The television blockbuster is produced by Hollywood, California based entertainment and sports marketing agency Horizon Productions.

Horizon Productions has now expanded the concept into a ten team league called the Lingerie Football League (LFL) that will begin play in September 2009 with franchises including Los Angeles Temptation, Phoenix Scorch, Seattle Mist, San Diego Seduction, Dallas Desire, New England Euphoria, Chicago Bliss, Atlanta Steam, Miami Caliente and Tampa Breeze. LFL games are set to air on cable television in Fall 2009.

External links

• Lingerie Bowl's Official Website