Labbrand is a Shanghai based brand agency that provides creative, strategic and research services for brand equity enhancement. Located in M50 Creative Industries Park known as the heaven of Innovations in Shanghai host many famous architects, art and design studios. Labbrand is the Chinese partner of Nomen Group, one of the world's leading naming and branding consultancies. Labbrand is famous for creating Chinese names of such companies as L'Oréal, Yves Rocher, Quicksilver, Paul, and Galeries Lafayette.

Clients

Well-known brands that belong to clients of Labbrand include Morgan Stanley, L'Oréal, Mercedes-Benz, Publicis Consultants, Philips, Proactiv Solution, Garnier, RC Cola, Yves Rocher, Cache Cache, Caroll and Bacardi.

References

China Success Stories

One Day With Web Entrepreneurs in Beijing

Labbrand Director Vladimir Djurovic featured in "Fast Company 2.0" magazine to discuss his philosophy on brand naming

Brand Name semiotics: more than words

What could be called "Oyster," "Irony," or "Constellation"?

A Chinese name: necessary or not

Brand name semiotics; more than words

Brand name semiotics; more than words

Brand name semiotics; more than words

Ballantines

Hennessy

Johnny Walker

Globrand

Globrand

Merging Brands, Merging Names

Jim Beam or Jack Daniels?: The Great Alcohol Wars of China

NYT Moganshan Road

External links

• Labbrand Corporate Website
• Nomen Group
• Labbrand News & Articles
• Nomen Group Webpage for Labbrand