Labbrand is a Shanghai based brand agency that provides creative, strategic and research services for brand equity enhancement. Located in M50 Creative Industries Park known as the heaven of Innovations in Shanghai host many famous architects, art and design studios. Labbrand is the Chinese partner of Nomen Group, one of the world's leading naming and branding consultancies. Labbrand is famous for creating Chinese names of such companies as L'Oréal, Yves Rocher, Quicksilver, Paul, and Galeries Lafayette.
Well-known brands that belong to clients of Labbrand include Morgan Stanley, L'Oréal, Mercedes-Benz, Publicis Consultants, Philips, Proactiv Solution, Garnier, RC Cola, Yves Rocher, Cache Cache, Caroll and Bacardi.
What's in a brand name? A lot in China ; In science of significance, 'horse' and 'clear' work well but 'bing' less so
Nov 14, 2011; MICHAEL WINES International Herald Tribune 11-14-2011 What's in a brand name? A lot in China ; In science of significance,...