la comunidad (the community) was founded in March 2001 simultaneously in both countries by Jose and Joaquin Molla. Jose Molla was Creative Director for Nike International at Wieden+Kennedy, while Joaquin was the Creative Director of Ratto/BBDO in Argentina.
la comunidad was founded on the idea that every brand has its community with whom it connects through universal truths which transcend nations and ethnicities.
In just two years after it was founded la comu became one of the 20 most awarded agencies in the world according to the Gunn Report. It is best known for its work for MTV, VH1, Rolling Stone magazine, Virgin Mobile, Volkswagen and Citibank. Other clients include Best Buy, Remy Martin, cyloop.com, Oceana, The Katrina Foundation for Recovery, La Nación newspaper, Miller Brewing Company and Johnson & Johnson.