is an American
digital cable television
channel owned by Viacom
's MTV Networks
division. Targeting programming aimed at the lesbian, gay, bisexual, and transgender
(LGBT) community; it launched on June 30
. The advertiser-supported channel struck carriage deals prior to its launch date with DirecTV
, Charter Communications
, Time Warner Cable of New York City
, and RCN
. A deal with Comcast
was reached after the launch date. Logo has partnered with CBS News
to provide news briefs and has developed a relationship with LPI Media
, publisher of The Advocate
, and The Out Traveler
magazines. Logo replaced VH1 Mega Hits
in some markets when it was launched. On December 11
, MTV Networks and Time Warner Cable announced an agreement to expand its distribution of Logo to additional markets.
Logo was available in an estimated 30 million homes as of February 2008 and is in the 25 largest media markets in the United States.
The channel was founded by MTV President Brian Graden, who in 2007 was named by Out Magazine as the 10th most powerful gay person in America.
Day to day operations are handled by Lisa Sherman, who is Executive Vice President and General Manager. Prior coming to Logo, Sherman was Senior Vice President and Group Account Director of the New York office of the Hill Holliday advertising agency.
Meaning of name
According to company executives the name does not represent anything and is not an acronym
.. The channel's website says:
Logo's programming is a blend of movies with gay themes, reality television
, travel programming, dating/romance shows, documentaries
, music videos
, stand-up comedy
, news, and syndicated programs with gay characters or gay interest/fanbases. Some content originated from other Viacom properties including Comedy Central
and VH1, although the amount of such content has been reduced in favor of more original programming. As of August 2007 a (non-comprehensive) list of programming includes:
Film and documentary
News and events
Multiplatform content and acquisitions
Logo publishes a collection of web sites, all of which it describes as being a part of LOGOonline, the umbrella name for these sites.
Logo's first web site LOGOonline.com, launched shortly before the channel in June 2005. In 2006 Logo acquired three LGBT websites: 365gay.com (a site featuring news relevant to the LGBT community), AfterEllen.com (a site featuring news and commentary on bisexual and lesbian women in media and entertainment), and AfterElton.com (a site featuring news and commentary on bisexual and gay men in media and entertainment).
On March 22, 2006, Logo launched its second site, NewNowNext.com (a blog on pop culture news and trends). On May 29, 2007, Logo launched HappiestGayCouple.com (a site for fans of the series Rick & Steve). On August 2, 2007, Logo launched VisibleVote08.com (a site offering Logo's coverage of the 2008 U.S. Presidential election).
As of March 2007, Logo is available on wireless platforms on Verizon Wireless, Sprint, and Helio.
As of September 2006, Logo has programming content available for download on iTunes, Amazon Unbox, and AOL Video. In December 2006 Logo began offering content for download on Wal-Mart's service. In February 2007, Logo also started publishing shows for download with BitTorrent
In June 2007, Logo programming became available for download on Xbox LIVE Marketplace.
Video On Demand
As of September 2006, Logo features select programming content on the Video On Demand platform on Comcast, Cox, Verizon and Time Warner Cable cable providers. Logo programming became available on the Joost service since the time it officially launched.
In early 2007 Puccini for Beginners
became the first film released in theaters in conjunction with Logo. Another film that will be in theaters is the film version of the Noah's Arc
series with Noah's Arc: Jumping the Broom
As of January 2007, Logo offers several audio and video podcasts through the podcast section of the iTunes store. At launch the offering includes audio and video podcasts for CBS News on Logo
, Jason Bellini's Here & Now
, Talking to Manatees
, She Said What?
, and Wisecrack
. On July 28
, Logo launched a new audio podcast titled Oh God I'm Gay
, which addresses spiritual issues for LGBT people.