Overviews of the knowledge revolution were provided by Marilyn Ferguson (1980), who refers to the ascendance of an irreversible shift in the global state of mind; a fundamentally new world view that encompasses insights from ancient times through current breakthrough science. Sakaiya (1991) indicates that three major disrupters of the established order – population shifts, resource supply, and technological developments are producing phenomena never before encountered in the industrial society. Brown (1997) states that the revolution will not flow from the mobilization of new machines; rather it will require a fundamental revamp of the human context in which machines are used. Finally, Johnson (1997) observes that when such paradigm shifts occur only once every few centuries, one has to be a visionary to see beyond the limits of current forms.
From a perspective of understanding this global societal sea change, Savage (1990) states that the shift is one of attitudes, values, and norms. It will only come through a struggle of thought because many of the changes are counterintuitive from a traditional point of view and they are difficult to conceptualize with industrial era vocabulary. He also notes that it will not be a simple or cumulative process, in that new principles will have to be learned and some old principles will have to be unlearned. Brown (1999) indicates that creating new frameworks for the evolving world will require challenging the assumptions that support our traditional intellectual constructs.
In terms of what will shift, Gilder (1989) states that the basic tenet of the knowledge revolution will be the “overthrow of matter.” Wealth, in the form of physical assets will diminish, while wealth, in the form of knowledge assets will increase. The power of mind will usurp the brute force of things. Similarly, Jeremy Rifkin (2000) indicates that whereas the industrial age emphasized the exchange of goods and services, the coming age will emphasize the exchange of concepts.
From an organizational perspective, Amidon (1997) indicates that the knowledge movement is reshaping how organizations are created, evolve, mature, and evolve or die. It is reshaping how business is done, how economies develop, and how societies prosper. Ruggles and Holtshouse (1999) note that the movement is characterized by a dispersion of power and by managers who lead by empowering knowledge workers to contribute and make decisions.
From a societal perspective, John Seely Brown (1997) asks a number of key questions, including who will control the keys to the digital domain? Who will be the trusted intermediary in the marketplace? How transparent will their mediation be? What standards will be used for accountability? Thomas A. Stewart (1997) points out that just as the industrial revolution did not end agriculture because people have to eat, this revolution will not end industry because we still need physical products.
Amidon, Debra M. 1997. Innovation Strategy for the Knowledge Economy. Butterworth-Heinemann, Newton, MA p14
Brown, David. 1997. Cybertrends. Penguin Books, London. p14
Brown, John Seely. 1999. In: The Knowledge Advantage (Ruggles, 1999). forward
Ferguson, Marilyn. 1980. The Acquarian Conspiracy. J.P. Tarcher, Los Angeles, CA. p23
Gilder, George. 1989. Microcosm: The Quantum Revolution in Economics and Technology.
Johnson, Steven D. 1997. Interface Culture. p5
Rifkin, Jeremy. 2000. The Age of Access. Penguin Putnam, New York. p55
Ruggles, Rudy and David Holtshouse. 1999. The Knowledge Advantage. Capstone Business Books, Dover, NH. p49
Savage, Charles M. 1990) 5th Generation Management. Digital Press, Burlington, MA. p76
Sakaiya, Taichi. 1991. The Knowledge-Value Revolution. Kodansha International, New York. p157
Stewart, Thamas A. 1997. Intellectual Capital. Bantam Doubleday Dell, New York. p17
Robert Dow joined Knowledge Revolution as vice president of marketing.(Jobs & People: Sales)(Brief Article)
Apr 01, 1995; Robert Dow joined Knowledge Revolution as vice president of marketing, and Jeffrey G. Witwer joined the firm as vice president of...