King Cobra is a malt liquor introduced by Anheuser-Busch in 1984. King Cobra contains 6.0% alcohol by volume and can be found in 40 oz. bottles, 32 oz. bottles, 22 oz. bottles, and in 12 oz., 16 oz. and 24 oz. "tallboy" cans. Although not marketed heavily in recent times, Fred Williamson endorsed King Cobra in a series of commercials during the 1980's and early 1990's. King Cobra's label advertises the products as a "Smooth tasting Premium Malt Liquor naturally brewed from select ingredients."