The beach is about 7 kilometres long.
Although not a very famous tourist attraction, the beach is overcrowded with local tourists during weekends which indicates its growing popularity.
The residents of Kelwa beach are primarily involved in the fishing industry due to the proximity of Satpati, Maharashtra's biggest fishing centre . Some people work in factories in the nearby industrial areas of Palghar and Tarapur.
Some people are also involved in the Tourism industry due to the growing popularity of the beach. Many restaurants and snack joints have come up near the beach to cater to the growing number of tourists.
The Shitla Devi Temple, a Hindu temple is situated just besides the beach. It is believed that the two sons of Lord Ram, Luv and Kush grew here when Sita was in exile for the second time.
There are in all two forts on this beach. One is at the southern tip of the beach and is submerged in sea water during high tides. The smaller one, is located within the coniferous trees near the northern tip on the beach.