While his show is based at New York City's WWRL, an Air America Radio affiliate, "Keepin It Real with Al Sharpton" is also broadcast on XM Satellite Radio since August 13, 2007. As noted by Sharpton, the show is also broadcast on Radio One (company).
The show is broadcast weekday evenings, from 8:00 PM to 10:00 PM in New York City. It broadcasts in 40 media markets.
In June 2005, Sharpton signed a contract with Matrix Media to produce and host a live two-hour daily talk program, which did not air. In November 2005, Sharpton signed with Radio One to host the program which began airing on January 30, 2006.