Klauber (1997), describes how the keels on the scales of rattlesnakes are particularly strong mid-dorsally, but gradually weaken on the lateral rows with the ventral scales being smooth. He stated that the function of the keels was uncertain, but that since they reduced shininess, and thus made it easier for the animals to conceal themselves, it afforded them an evolutionary advantage.
Keeled scales scatter light differently when compared to smooth, flat scales. As a result, most reptiles with keeled scales are not shiny: they have a dull, non-reflective appearance.
In some vipers, most notably those of the genus Echis, the lateral scales are not only keeled, but the keels have minute serrations. The snakes use this in a warning/threat display: the body is arranged into a series of parallel C-shaped (counterlooped) coils that they rub together continuously to produce a sizzling sound, rather like water on a hot plate. This method of making sound is called stridulation.