KOMU-TV (Channel 8) is the NBC affiliate serving the cities of Columbia and Jefferson City, Missouri along with several surrounding counties in central Missouri. The station is owned by the University of Missouri–Columbia and operated by the university's Missouri School of Journalism, making KOMU the only commercial TV station in the US to be owned by a major university. The station has paid, professional staff serving as managers, engineers, sales representatives, and so on. The managers, editors and main anchors are School of Journalism faculty members. The reporters, weekend/substitute anchors, and many producers are undergraduate and graduate broadcast journalism students. Its transmitter is located in Columbia.
KOMU's programming is repeated on low-power translator K07SD in Rolla.
In 1982, ABC moved its affiliation to KOMU; ABC was the highest-rated network at the time and wanted a stronger outlet. By 1985, however, NBC had regained the ratings lead. Accordingly, KOMU rejoined NBC on New Year's Day 1986.
In September 2006 a KOMU digital subchannel began to serve as the new affiliate of The CW Television Network. The new CW network is also on local cable. KOMU's CW affiliate operates with the fake call letters KJWB. The move makes them the only educational institution-owned station to affiliate with the new network. While CW programming is carried on DT3, KOMU 8 WeatherPlus operates on DT2.
In 2002, the station won the Payne Award for Ethics in Journalism for maintaining its policy banning political symbols on air despite government and popular pressure in the aftermath of the September 11, 2001 attacks.
On August 8, 2008, KOMU became the first station in Mid-Missouri to broadcast local news in HDTV.
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