(Channel 31) is the CBS Corporation
affiliate serving the Sacramento
broadcast area. In May 2005
, the station merged its operations with the local CBS
(Channel 13), which the CBS Corp. just recently purchased -- making both the only English
network O&O's in the market. It is known on the air as "CW 31, Cable 12".
KMAX originally went on the air as KMUV-TV on October 5, 1974, and was owned by legendary television producer, Norman Lear. It was programmed as an all-movie channel, to counter-program against the other established area stations, particularly then-independent (and current Fox station) KTXL (Channel 40). However on May 1, 1976, KMUV abandoned its all-movie format and became a Spanish-language station with some English-language Religious Programming such as The PTL Club with Jim Bakker. On April 2,1981, Koplar Broadcasting (which owned and founded current St. Louis CW station KPLR-TV) purchased the station and on April 6,1981 transformed it into an English-language/general entertainment/independent station to compete directly with KTXL and it's slogan is We Deliver!!. The station's call letters were changed to KRBK. (As a side note, Koplar's new sign-on in Missouri, channel 49, licensed to Osage Beach, has adopted the KRBK call letters.)
Pappas Telecasting of California bought KRBK in 1994, and on January 11,1995, changed its call letters to KPWB & moniker to WB 31 to reflect its new affiliation to the then-new WB network, which started in January 1995. Viacom's Paramount Stations Group bought Channel 31 in January 1998, and changed its calls once again on January 5,1998, to the present KMAX-TV. PSG also switched its network affiliation from The WB to UPN, sending WB programming to former UPN affiliate KSCH (now KQCA). (KPWB landed on a WB affiliate in Des Moines, Iowa, coincidentally owned by Pappas to this day.) Viacom later bought CBS, and the television stations division, with CBS and UPN O&O's, became known as Viacom Television Stations Group, or VTSG. Now it is called CBS Television Stations Group, or CBSTSG.
Channel 31 was the flagship television home of the NBA's Sacramento Kings from 1988-1989 until the middle of the 2002-03 season, when the team's owners, the Maloof family, terminated the station's contract due to the station selling ads featuring the team, without the Kings' permission.
KMAX continues to carry sports programming, broadcasting over-the-air telecasts of the San Francisco Giants and Oakland Athletics baseball teams. KMAX is also home to Good Day Sacramento, the area's second highest rated morning news program (local or network), behind the Today Show on NBC.
In May 2005, KOVR-TV became KMAX's sister station when Viacom bought it from the Sinclair Broadcast Group. The station is now owned by CBS Corporation, due to the split of Viacom into two separate entities (one which retained the Viacom name). And KMAX will broadcast CBS programs when KOVR cannot such as in a news-related emergency. KMAX's news operations merged with KOVR's under the duopoly,with KOVR anchors and reporters sometimes appearing on KMAX and vice versa. After KOVR was picked up by the new ownership, KMAX moved from its original studios off Highway 160 in Sacramento to KOVR's in West Sacramento.
From UPN to The CW
On January 24
, it was announced that KMAX will become an affiliate of The CW Network
, which is a merger of UPN
and The WB
. The changeover happened in September 2006
. A month before the launch of The CW, the station replaced the UPN graphics (UPN31
) with the new CW graphics (CW31
) to coincide with its debut. And the The CW4Kids
lineup returned to channel 31 upon the new affiliation; it airs Saturdays on a three hour tape delay (10 AM to 3 PM unlike 7 AM to Noon) to accommodate the weekend version of Good Day Sacramento.
It was announced on January 11th, 2008 via a viewer blog that CW31 will launch a primetime newscast featuring CBS13 news personalities. The show will not be a repeat of Good Evening, Sacramento which aired in 2003, but instead will be a full newscast either before or after the CBS13 News at 10PM.
Sacramento CBS Cluster
While KOVR and KMAX are housed in West Sacramento, the CBS Radio
cluster consisting of radio stations KHTK
are housed at studios on Madison Avenue in Sacramento while KSFM
are housed in a different building in Sacramento's Arden District.
- Marianne McClary, Morning Anchor Monday-Friday 6am-10am (1995)
- Nick Toma, Morning Anchor Monday-Friday 5am-8am (1998)
- Mark S. Allen, Entertainment Anchor/Reporter Monday-Friday 6am-10am(1996)
- Stefanie Cruz, Newsroom Anchor Monday-Friday 5am-10am (2004)
- Chris Burrous, Newsroom Anchor Monday-Friday 5am-10am (2005)
- Cody Stark, Anchor/Reporter/Weather 5am-10am Monday-Friday (Weather) Weekend 6am-10am (Anchor/Reporter/Weather) (2004)
- Julissa Ortiz, Morning Anchor Monday-Friday 5am/9am (2006)
Spanish Language Interpreters
- 31 News: 1980s-1995
- 31 Action News: 1996-1998
- UPN 31 Action News: 1998-2000
- Good Evening Sacramento: 2003-2004
- Kari Alexander
- Naj Alikhan (2004-2007 as weekday morning reporter)
- John Alston (1996-1998 as evening anchor)
- Karen Borta (early 1990s, now at KTVT)
- Doug Brauner (1995-2007 as weekday morning reporter)
- Taryn Winter Brill (2006-2008 as weekend morning anchor/weekday reporter, now at ABC's Good Morning America)
- William Carpenter (1985-1987, reporter, morning anchor)
- Tom Curran (1990s anchor, now at WTVT)
- Carlos Delgado (1998 Reporter, now Reporter at XETV CW 6, and Media Relations Officer, Rady Children's Hospital-San Diego)
- Christine Craft (1985-1990, known for her lawsuit against previous employer Metromedia)
- Abbott Dutton (1996-2006 as co-anchor, now at a Bay area radio station as a state reporter in Sacramento)
- Bob Dyk (mid 1980s, then at WGAN, deceased March 22, 2008)
- Mae Fesai (2004-2006, now weekend anchor at KSBW)
- Rich Gould (1985-1987, now sports director at KPLR-TV)
- Heather Hudgens (2001-2006, now traffic reporter at KPIX)
- Sharon Ito (1990s, now at KXTV)
- Kandice Kelly (2000-2004 as weekday morning reporter)
- Reggie Kumar (2007-2008 as reporter)
- Kristina Lee (2007-2008 as reporter)
- Tom Loffman (1999-2006 as weekday morning meteorologist)
- Jonathan Masaki (2000-2004 as weekday morning reporter, now freelancing photojournalist at KXTV)
- Kym McNicholas (2004-2005, now Comcast Sports Net Racing Reporter)
- Cristina Mendonsa (News Writer, now anchor at KXTV)
- Melinda Meza (2003-2006 as reporter)
- Grant Napear (1987-1995, now at KHTK and is also the play-by-play announcer for the Sacramento Kings)
- Stew Oleson (1995-1998 as weekday morning anchor)
- Gabe Petti (1995-1999, now chief weather forecaster at KTVO)
- Lloyd Lindsay Young (1996-2000, now at KERO-TV and KGO-AM)
Carlos Delgado (1998) Reporter, XETV Channel 6, San Diego, Media Relations Officer, Rady Children's Hospital-San Diego.
HD & Digital Televison
Currently KMAX has an HD feed for TheCW HD programming.