As KJJY, the station slowly built a following taking on the market's current country giant KSO, which had been the market's country leader on the AM band since 1972. KJJY also fended off a challenge from KKXI in 1986, asserting its dominance in the FM country market. To further compete in the market, KJJY moved to 92.5 (MHz) in 1988 and received a power upgrade to 50,000 watts. The 106.3 frequency went dark at this time, but would return to the air in 1991. Today KPTL occupies the frequency.
In 2003 Citadel, who had purchased KHKI, would acquire KJJY afterwards from Wilks Broadcasting. The pairing has paid off for both stations, ratings and audience wise, without cannibalizing each other.