But in 2003 KHUI would become the first station in the United States to bring the Variety Hits format when it brought Bob FM to Honolulu. But the format wasn't well received in the market. In 2004 Salem bought the station and reinstated "The Breeze" that same year. In November of 2006 KHUI switched formats from Hawaiian AC to Adult Standards known as "The Jewel." "The Jewel" uses the satellite-fed Adult Standards format from Dial Global (formerly distributed by Westwood One), previously heard in the market from 1995 to 2001 on KUMU-AM 1500.