In March 1996, KHTS began simulcasting the signal from Tampa, Florida-based WFLZ -- another Jacor station playing the CHR format which, coincidentally also operated on the 93.3 frequency. Although no local San Diego programming was produced, WFLZ anchors (Jennifer Jordan, Bubba The Love Sponge, MJ & BJ Morning Show, etc.) referred to their "San Diego listeners," included San Diego temperatures in their weather spots, and used toll-free numbers for studio call-in contests at the time. (One memorable moment during that time, with Bubba The Love Sponge, included a stretch of several hours without a single phone call from San Diego - which Bubba of course alluded to on-air).
Although the format has since diverged somewhat, the logo and color scheme still used today for Channel 933 served as the basis for the current logo of WFLZ.
During August 1996 - in what was presumably a ratings and attention stunt - the station began broadcasting a non-stop stream of various remixes of the then hugely-popular song Macarena, by Los del Río, accompanied by slogans such as "All Macarena, all the time! Twenty four hours a day! Now you never have to wait for what you want!" On Labor Day 1996, the station began broadcasting under the Channel 933 name and format, which it retains to this day.
Originally, its Top 40 direction focused on Rhythmic Top 40/Dance hits and remixes of Mainstream Pop/Rock product (thus making them a Rhythmic Top 40, mostly along the lines of WKTU/New York City), which they used to attract listeners away from Rhythmic Top 40 rival XHITZ (JAMMIN' Z90), who were also billing themselves as a Dance station at the time. KHTS' response to Z90's slogan at the time ("San Diego's Official Dance Station") was "Move To It!" and was promoted on outdoor ads.
But by August 1998 KHTS would move away from its Dance-heavy approach to a more mainstream direction (After Q106.5, which had been the Mainstream Top 40 in San Diego, was sold by KHTS' then-owner Jacor), where it has done well ever since. However they still retain a Rhythmic-leaning sound and continues to air Dance mixes on weekends.
Consolidation a boon for programers: as groups grow larger, they are turning to networks and syndicators for proven formats.
Oct 28, 1996; As groups grow larger, they are turning to networks and syndicators for proven formats The business of affiliate marketing has...