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KBFM (Wild 104) is a Rhythmic Top 40 outlet serving the Rio Grande Valley. The Clear Channel Communications station is licensed to Edinburg, Texas and broadcast their format at 104.1 MHz with an ERP of 100 kW.


KBFM started out with a broad-based Top 40 direction when it debut the format on the air in 1974. But in 2004 they shifted to Rhythmic Top 40, thus putting them in competition with KBTQ (who would later exit the format in October 2005). KBFM has been previously known as "B104" and "Hot B104" during its top 40 days.

On-Air Personality

  • 6a-10a: Johnny O. & Dee
  • 10a-1p: Johnny O.
  • 2p-7p: Jay-Z
  • 7p-12a: DJ Agro

External links

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