Josta was a soft drink brand that was produced by PepsiCo. It was the first Energy Drink launched by a major US beverage company. Josta's flavor has been described as predominately fruity, with a hint of spice and a touch of the key ingredient guaraná. It was marketed as a "high-energy drink" with guaraná and caffeine.
Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started; ; a "Save Josta" campaign to pick up where AJS left off, and a petition was launched by fans of the drink.
The Save Josta Campaign declared April 4 2007 "National Josta Day" in hopes of encouraging a slew of simultaneous write-ins and phone calls to PepsiCo. This concept has been used by other similar campaigns, such as "Save Surge, a movement to restore the defunct Coca-Cola beverage Surge.