(baptized July 12, 1730, Burslem, Staffordshire, Eng.—died Jan. 3, 1795, Etruria, Staffordshire) British pottery designer and manufacturer. His family had been potters since the 17th century. After an apprenticeship with his elder brother, he formed a partnership with another potter and finally went into business for himself. He took a scientific approach to pottery-making and was so successful that the makers of even Meissen and Sèvres porcelain found their trade affected. His many innovations include development of a green glaze still popular today, the perfection of creamware, and the invention of the pyrometer. His daughter Susannah was the mother of Charles Darwin. Seealso Wedgwood ware; Wood family.

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