John Smedley is a computer game programmer, now President of Sony Online Entertainment as of 2007.

Smedley was involved with the creation and development of the original EverQuest and was co-founder of Verant Interactive, Inc., which became Sony Online Entertainment Inc. (SOE) after it was purchased by Sony Pictures Entertainment in 2000.

In 2007, he announced a change in direction for Sony Online Entertainment, including a broadening of business models beyond the subscription model and pursuing female consumers to balance their audience, which was 85% male at the time.

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