The Italie 13 project was one of the answers proposed by urbanists to the insalubrity of some areas of the city, mainly the 13th arrondissement which was generally considered to be "badly built". Raymond Lopez, the advising architect at the Paris city hall, and his assistant Michel Holley, considered this renovation to be an opportunity to completely reorganize those areas, in the spirit of the Athens charter and Le Corbusier. This meant that new construction should be tall in order to liberate more space at the ground level and to bring a better luminosity to apartments, and separating heavily traveled roads from smaller local roads and pedestrian areas. Other principles from Le Corbusier, such as surrounding towers with parks were, however, put aside.
The guiding plan of urbanism (Plan d'urbanisme directeur,) written in 1959 and applied in 1961, concisely summarizes that new conception of the city: "urban layout should not be defined anymore by streets, but actually by built-up structures, which should themselves be guided by functional considerations". The Olympiades district is a perfect illustration of this program.
Thanks to strong political support following the creation of the Fifth Republic in 1958, the Italie 13 project began quickly. The city council approved it in 1966 and charged the private sector with completing it. The project operated on a territory of 87 hectares between place d'Italie, avenue de Choisy and Paris's outlying boulevards. Its ambition was to build 16,400 accommodations, and 150,000 m² of commercial and business space. It also included the construction of new schools and gardens.
Towers were supposed to be approximately the same height, about 30 floors. Holley felt that towers should respect the principle of height unity according to Parisian traditions.
Towers of the district are named after cities which had hosted the Olympic Games: Athènes (Athens), Sapporo, Helsinki, Tokyo and others.
Nowadays, the district, costly to maintain, is part of a new renovation project in the context of a grand projet de renouvellement urbaine (large project of urban renewal).
The avenue d'Italie was slated to be enlarged to the dimensions of the Champs-Elysées and become an expressway. Pedestrians and local traffic were supposed to cross the avenue with bridges and tunnels. This part of the project has been abandoned.
Near place d'Italie, Michel Holley has drawn the tower Antoine et Cléopâtre, one of the few not to be strictly parallelepiped-shaped.
On the other side of the avenue, four towers and one groundscraper named after precious or semi-precious stones (Onyx, Beryl, Jade, Ruby) have been erected around a private garden built on the roof of the Italie II shopping mall (itself formerly known as Galaxie). An esplanade was supposed to cover the Avenue d'Italie, something which has finally been abandoned. It is one of the rare spots where the Avenue d'Italie has been enlarged to 70 meters, as planned by the Italie 13 project.
The most ambitious part of the project was the tour Apogée: similar in height to the Tour Montparnasse, it was supposed to be the landmark indicating the entrance of the district. Proposed with different design by Michel Holley during the 1970s, its height successively decreased before finally the cancellation of its construction. In 1980, the French government had to pay 470 million francs to the promoter as compensation for this cancellation.
This district is built on the former location of Panhard factories between Porte d'Ivry and the rue Gandon. It encompasses from East to West:
Towers in that district are directly displayed at the street level and as such are better integrated in the Paris urban layout. They are named after Italian cities or composers: Puccini, Palerme, Rimini, among others.
As the towers were being successively erected, public criticism grew increasingly harsh, a view which was later shared by professionals and politicians. In 1974, the new French president Valéry Giscard d'Estaing, decided to stop the Italie 13 project.
The brutalist design of the towers, formerly seen as decisive progress, did for some not help promote the general image of the 13th arrondissement. This is especially true since, being built on a hill, they are more visible than other projects such as the Front de Seine towers. The bland aspect of those buildings has massively damaged the image of towers in general among Parisians. Inhabitants of the towers are themselves more ambivalent. Their judgement depends widely on the building they live in. Indeed, while the exterior aspect of those towers is very similar, their layouts, amenities and general standing vary enormously from one to another.
Nevertheless, the Olympiades esplanade has maintained a rather important business and commercial activity, something which is not true in other projects in Paris and its suburbs. The arrival of the Asian community at the end of the 1970s has brought an important and growing life in this area.
Because of the critical reception of this project, urbanism in France, and especially in the city of Paris, has followed a much more modest direction. The Paris Rive Gauche project, located a few hundred meters from the Olympiades, is the only large-scale urbanism project inside the city of Paris to be built since Italie 13. However, the dense nature and lack of space in the highly built-up city may also play a role. The Paris Rive Gauche project is an example of more traditional urbanism based on the alignment of mid-rise buildings along the street layout. While urbanism of the 1960s and 1970s was based on the idea of returning to the past, today's urbanism is based on the idea of promoting Paris' heritage. This philosophy is less common in Paris' inner suburbs, where large-scale projects, mostly business, have multiplied since the 1990s.