The store is somewhat traditional in style and is a well-known local shopping landmark. It also has a smaller side entrance at the north end of Cornmarket Street.
According to Boswell's own website, they were at 50 Cornmarket Street from 1738 until moving into the Broad Street premises opposite Balliol college only in 1928. Bruce Dickinson of Iron Miaden once entered the store while on tour. Interestingly enough but contrary to popular fact, local legend has it that the band played an impromptu gig inside the department store.