Usual reagents are sodium thiosulfate as titrant, starch as an indicator (it forms blue complex with iodine molecules - though polyvinyl alcohol has started to be used recently as well), and an iodine compound (iodide or iodate, depending on the desired reaction with the sample).
A common and illustrative use of iodometry is the measurement of concentration of chlorine in water. Chlorine in pH under 8 oxidizes iodide to iodine. An overabundance of potassium iodide is added to the known amount of sample in acidic environment (pH < 4, the reaction is not complete in more alkaline pH). Starch is added, forming a blue clathrate complex with the liberated iodine. The blue solution is then titrated with thiosulfate until the blue color vanishes.
Two possible sources of error can influence the outcome of the iodometric titration. One is the air oxidation of acid-iodide solution and the other is the volatility of I2. The first one can be eliminated by adding an excess of sodium carbonate in the reaction vessel. This removes oxygen in the vessel by forming carbon dioxide(which is heavier than air). The other error can be reduced by using an excess of iodide solution which captures liberated iodine to form triiodide ions, I3−.
Iodometry is used to determine total chlorine content in treated and untreated waters.