Innovation Marketing or Marketing of Innovations offers an interdisciplinary framework to come from idea to a successfully commercialization developing a new product, service, process flow or market. It contains important steps and tools which helps innovation rates to increase significantly.

Important steps are

1. The awareness of a problem
2. The generation of ideas
3. The evaluation of possibilities of selected ideas
4. The strategy including estimated research and development costs, competitiveness, revenues and time lines
5. The operative development, making things reality
6. The introduction into market or production
7. The life time, when the result is producing advantages
8. And finally the phase of revitalization when products or processes must be updated

Volker Trommsdorff was one of the first introducing Innovation Marketing in Germany