IX’s business model takes its inspiration from the work on open innovation and crowdsourcing performed by John Seely Brown, John Hagel III, Henry Chesbrough, Wim Vanhaverbeke, Joel West, and Scott E. Page (Brown sits on IX’s advisory board). Open Innovation is increasingly seen as a key mechanism for developing new innovations.
IX acts as an “innovation intermediary”, meaning that it functions to match organizations seeking innovative products, services, processes or business models (“sponsors”) with individuals and organizations offering such innovations (“innovators”).
The mechanism for this intermediation is a challenge brief. The challenge brief is a short document, typically three to five pages in length, which provides background information about the innovation being sought and enumerates the elements that a response must include. IX provides consulting services which aid client companies to understand the nature of the innovation being sought, and to articulate that innovation challenge to the community in the form of the challenge brief.
Other companies offering open innovation services include InnoCentive, Fellowforce, NineSigma, yet2.com, and YourEncore.